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Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group.
"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is "It's hot!".
The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.
First round of licenses
In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.
Second round of licenses
In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, Indore was the first city in india having grade of first private radio channel.Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.
Areas of operation
Currently, Radio Mirchi has a presence in more than 33 cities, including the 6 metros of India and Radio Mirchi is the costliest station in India as they charge more than double of the competition. Radio Mirchi believes premiumness can be achieved by charging more from the clients.
Radio Mirchi Frequencies Around India
98.3 FM - Ahmedabad Tagline "Radio Mirchi - It's hot"..
98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi Sunne Wale Always Khush" Started On 23 July 2007.
98.3 FM - Bangalore It uses the tagline "Sakkath hot maga!" in Bangalore.
98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"
98.3 FM - Chennai It uses the tagline "Idhu semmma hot machchi!" in Chennai.
98.3 FM - Coimbatore Service started on November 2007 "Idhu semmma hot machchi!"
98.3 FM - Delhi "Its Hot"
98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"
98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in Hyderabad.
98.3 FM - Indore, Tagline "Radio Mirchi - It's hot..". India's first Radio Mirchi station was established in Indore,Madhya Pradesh.
98.3 FM - Jabalpur, It uses the tagline "Radio Mirchi - It's Hot"
98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "
98.3 FM - Kolkata It uses the tagline "Michi shone j always khushi thake se."
98.3 FM - Mumbai It uses the tagline "Its HOT!" in Mumbai.
98.3 FM - Nasik - It uses the tagline "Mirchi Sunne wale Always Khush" &"Garam Ahe!" On AIR since 6 July 2007
98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi - Tikhat Aahe!
98.3 FM - Patna
98.3 FM - Jalandhar Tagline - "Mirchi Sunne Wale Always Khush" & "It's Hot".
98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"
98.3 FM - Ujjain Tagline "Its Hot"
98.3 FM - Vadodara Tagline "Radio Michi Shune mon always khush "
98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"
98.3 FM - Raipur,
Transmitted via. Jabalpur
98.3 FM - Varanasi - Services Started on 14 July 2007
98.3 FM - Kanpur - Tagline"Mirchis sunnewale always khush" and"Radio mirchi,it's hot"
98.3 FM - Lucknow - Services started on 14 August 2007
98.3 FM - Surat - Service started on 20 August 2007
98.3 FM - Nagpur - Service started on 18 October 2007.
98.3 FM - Madurai - Service started on September 2007.It's tagline is "Idhu semmma hot machchi !" (meaning 'It's too hot')
98.3 FM - Mangalore - Service started on November 2007
98.3 FM - Vijayawada - Service started on December 2007 Tagline "idi chaala hot guru!"
98.3 FM - Vizag - Service started on October 2007 Tagline "idi chaala hot guru!"
98.3 FM - Thiruvananthapuram- Service started on 28 January 2008 Tagline: "Sangathi HOT aanu!"
It reaches out to almost 52% of FM radio listeners in Delhi 44% in Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20% Chennai, 17% in Kolkata, 15% in Nagpur,10% in Bangalore and 02% in Raipur. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July, 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.
Read More:
- Radio Mirchi - It's Hot
- Radio Mirchi Corporate Site - Entertainment Network India Ltd (ENIL)
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