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Meow FM re-branded as Oye! 104.8 FM

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Oye! 104.8 FM - Sabse Filmi: Bollywood news, songs and masti on FM Radio - India Today Group

Meow FM has been re-branded as Oye! 104.8 FM.

TV Today Network re-launched its FM radio channel Meow FM to Oye! 104.8 FM. Meow FM was distinctly targeted at the women listeners. With the new positioning the radio station will focus on the Bollywood quotient. The new tagline of Oye FM is Sabse Filmi. The radio station will offer listeners a mix of Bollywood, RJ talk and humour. The station will tweak its product offering for all its seven stations- Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla to cater to distinct consumer preference.

Oye 104.8 FM Sabse Filmi

 

Being part of the TV Today Network, Oye! will have a competitive edge in terms of synergy for content such as celebrity interviews and promotion, said an official statement. As part of the rebranding several new shows such as Nikal Padi, Time Machine, Remote Control, Love Stories will be launched.

The station will also air some of the best moments of Seedhi Baat, a popular interview based show from Aaj Tak hosted by Prabhu Chawla. G Krishnan, CEO and executive director, TV Today Network, said that that the company is aggressive about the radio venture and will continue to invest in the brand.

Meow 104.8 FM

"Our research has shown that there is a lot of repetition across radio stations and we have an opportunity to build our identity with differentiation through innovative content," Krishnan said.

As part of branding the New Logo for Oye 104.8 FM also has been changed and so has the Tag Line "Thodi Meethi, Thodi Catty" done away with giving rise to new tag line of Sabse Filmi demonstrating the focus on Bollywood based programs and moving away from the women only specials.

Another change is change in the website from meowfm.com to it's new home at oyefm.in

 

To listen to the programs on Oye 104.8 website - Click Here and for programs schedule Click for Program Schedule

Oye 104.8 FM: oyefm.in

Contact Details and Address:

  • Delhi:-
    • OYE 104.8 FM
    • 8th Floor, Videocon Towers,
    • Jhandewalan Extn.
    • New Delhi - 55
    • Ph. No. - 011-41226666
    • Fax no. - 011-41529555
  • Kolkata:-
    • OYE 104.8 FM
    • 52, J.L. Nehru Road,
    • 4th Floor,
    • Kolkata - 71
    • Ph. No. - 033-22825398
    • Fax No. - 033-22827254
  • Patiala:-
    • OYE 104.8 FM
    • SCO -112, Urban Estate, Phase - II,
    • Near OBC Bank,
    • Patiala - 147002
    • Ph. No. - 0175-3981044
  • Shimla:-
    • OYE 104.8 FM
    • 1st Floor, Hills view,
    • Circular Road,
    • Shimla - 171003
    • (Near Brothers Coal Company)
    • Ph. No. - 0177-2653046 / 2814061
  • Mumbai:-
    • OYE 104.8 FM
    • Shlok House, Building No. - 25,
    • Oshiwala off Link Road,
    • Andheri West,
    • Mumbai - 400053
    • Ph. No. - 022-42451000
    • Fax No. - 022-42451002
  • Amritsar:-
    • OYE 104.8 FM
    • 105, 2nd Floor, Lawrence Road,
    • Opp. Nehru Shopping Complex,
    • Amritsar-143001
    • Ph. No. - 0183-3981042/43/45
  • Jodhpur:-
    • OYE 104.8 FM
    • Office No - 202,
    • Plot No. 947,
    • PRM Plaza,
    • Sardarpura, Jodhpur (Rajasthan)
    • Ph. No. - 0291-2614542
 

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